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Event Contact: Samir
Asodia CONVERGE AT THE 5th ANNUAL BRUIN BHANGRA 2003 Bringing Bhangra and South Asian culture to Southern California, Bruin Bhangra once again brings back the beats of dhol (Indian Drum), and the swelling crowds of enthusiastic fans to the center stage of the community. This year’s event will take place Sunday, May 26th at the Long Beach Terrace and is sponsored by the UCLA Bhangra Team and Ziba Beauty Center, Artesia and Costa Mesa. The fourth annual show will showcase ten teams from all over the nation and will include live performances by Sukhbir at the official after party organized by Ziba Music International. Sukhbir is one of hottest pop acts in India, with sales of over 2 million albums worldwide. This is his second appearance in Los Angeles. His previous engagement was sold out days before the scheduled date. His attendance at Bruin Bhangra makes the show and the afterparty one of the hottest tickets to get in the country. Originating in May of
1999, Bruin Bhangra has become known as “The West Coast’s Biggest
and Baddest National Bhangra Competition.” The competition is a
wholly student run show of intercollegiate teams coming from all
over California, and this year the entire nation. Teams from UC
San Diego, UC Irvine, UC Riverside, Cal State Northridge, Cal Poly
Pomona, UC Berkeley, and UC Davis have all competed. This year teams
from all over the nation will compete for a chance to win a $3000
first place cash prize and in the process display their school pride
and promote their culture. The show’s growing popularity nationwide has drawn audiences exceeding 2000 people annually. In 2001, Bruin Bhangra hosted the world renowned B21 who presented the award for first place to UC San Diego’s “The People’s Bhangra.” This year the show has teamed up with the Ziba family, who has a long-stranding record of presenting the preeminent South Asian cultural and music performances and entertainment to Southern California. The show is expected to have an attendance of 3000 people. About Bhangra: Originating in the Northern Indian state of Punjab, bhangra began as an upbeat folk dance done by farmers. Bhangra commemorated the coming of the Spring and marked the birth of the new harvest, a time known as Baisakhi. Bhangra ushered in a new beginning, a rebirth of the Earth, a means for farmers and the common people of Northern India to salute the new season. Today, bhangra survives in different forms and styles all over the globe. In fact, bhangra has been hailed by many as the world’s fastest growing dance form. The main instrument used in bhangra is a large drum-like instrument called the "dhol." Today, bhangra is celebrated everywhere by everyone – from the radio, to pop music, and even to college competitions. For more details on the event, please go to http://www.bruinbhangra.com/. Or http://www.desiclub.com/
Promotional Support by:
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